Y2K aesthetic is on-trend in 2021, and Gen Zers are here for it. Taking inspiration from Kaybug's bright iridescent colors, computer graphics, shiny futurism, and optimistic vibes – to create a Starface brand awareness billboard campaign.
Computer-generated textured clouds and liquid blobs as large format printed backdrops
Silver metallic foil backdrop
Bright, soft light and shadows
Diverse models featured: gender, race, size, and ability
Monochrome street wardrobe
Light make-up, natural look Close and medium crops, standing and sitting Direct to camera confident and expressive poses